Mariko Whitley
Co-Founder & Creative Direction
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A small studio with big ideas.
In 2018, designers Mariko Whitley and Sami Holt hatched a plan to escape traditional agency life and started their own studio where great design and bold ideas thrived. What started as a simple dream between friends quickly grew into a full-service, award-winning studio. Not to mention, one of the few women-owned and operated design agencies in North America. Bringing together purpose-driven concepts, exceptional craft, and extraordinarily talented people, Best creates work that connects with consumers and elevates brands. Twelve years into the design business, Mariko and Sami are finally doing exactly what they were chasing from the very beginning: Making cool stuff (that actually works) for brands and people who dream just as big.
Our Approach
At Best Studio, we bring a unique blend of creativity, intuition, and expertise to every project. We go beyond aesthetics to craft designs with longevity, competitive edge, and lasting customer loyalty. Our approach merges consumer insights with bold creativity, ensuring every packaging solution not only resonates today but stands the test of time.
Selected Clients
- Endless West
- Xwing
- Beedie Living
- Rize
- Shape Properties
- Central City Brewing
- Steel & Oak
- Please Beverage Co.
- Wesgroup
- Vancouver Coastal Health
- Thomakis
- Sugardoh
- Spicers
- Prime Roots
- Polygon
- Glenmore Custom Print & Packaging
- Nook
- Milk Creative Communications
- Metalab
- Mala the Brand
- Luna Nectar
- Joy Days
- June on Cambie
- Capilano University
- Fresh Prep
- Canada Lands Company
Mariko likes doing crafts with her daughter, baths, cold candy, and planning the Best parties.
Mariko Whitley
Co-Founder, Creative Director
Mariko spent a decade working as a florist before becoming a designer, a foundation that still shapes her eye for composition, detail, and form. Summers spent in Japan growing up helped shape how she views design: intentional, playful, and often surprising. Over the past ten years, she’s led branding, retail, and packaging projects for clients ranging from top 100 to smaller independents. At Best, Mariko is one of two creative directors, helping guide the studio’s artistic vision, manage client relationships, and oversee operations.
Sami likes cereal before bed, riding horses, and watching Shark Tank reruns.
Sami Holt
Co-Founder & Creative Director
With an Instagram account aptly named samipaints, Sami’s love for art & design was first displayed on canvas. Eventually, she would exchange her paintbrush for a calligraphy brush and lean into hand lettering and typography even inking a publishing deal in New York, for her lettering-inspired blog-turned book, Pretty Bad Words. Beyond her talents in lettering, Sami’s work in packaging design and print have been recognized by The Dieline Awards, Print Awards, Graphis, Applied Arts, and more. Over her 15 years in the industry she has worked on clients such as Fairmont Hotels, Granville Island, Shaw, and Vancouver Coastal Health. Now, as co-founder and creative director of Best, Sami leads new business development, manages client accounts, and oversees all creative.
Cami likes nice rice packaging, huge brand books, dinner parties and dogs with beards.
Camille Segur
Senior Designer
Camille is a Senior Designer at Best with international experience in Stockholm, Berlin, and Rotterdam. With a foundation in brand experience design, she’s worked with clients across music, technology, finance, and automotive sectors, blending strategy with bold creative execution. Deeply curious by nature, she approaches projects with a research-driven mindset—exploring context, audience, and culture to shape thoughtful, strategic work. Camille leads brand and packaging projects with a focus on building brand identities.
Lia likes Tchotchkes, old records, elevated Kraft Dinner and nicely layered files.
Lia McMillan
Senior Designer
Lia has spent more than 12 years in the industry designing for hospitality giants and global brands such as Four Seasons, Ritz-Carlton, and Aman Hotels. Her sharp and sophisticated aesthetic has been recognized by the industry’s top design publications, including (The) Dieline and Applied Arts. Lia joined Best Studio in 2022 as a Senior Designer, and continues to elevate everything she touches, from real estate branding to packaging design.
Frazer likes all-caps lettering, zoning out to road trip videos, and perfect cocktail ice.
Frazer Adams
Senior Designer
Frazer’s early roots in the graffiti and street art scene naturally evolved into a love of typography and led him to focus on custom lettering and typefaces. His distinct expertise allows us to create completely custom word marks from scratch and ensure that our end product is always original and uniquely inspired. Frazer’s other skills include 3D rendering, illustration, mural art, and sign painting. His past clients have included Revlon and Cadillac, and he is a frequent collaborator with the Vancouver Mural Festival, you can see Frazer’s murals dotted around the city of Vancouver.
Branding, Print and Packaging, Art Direction, Digital Design, Environmental Design, Typography, and Copywriting.
Logo & Wordmarks, Brand Strategy, Brand System, Packaging, Stationery, Editorial Design, Annual Reports, Brochure Design, Photography, Illustration, Renderings, Web Design & Development, Social Media Creative, 3D Packaging Renderings, Presentation Centres, Hoarding, Signage & Wayfinding, Custom Fonts, Custom Wordmarks, Lettering, Naming, Brand Messaging, Taglines & Body Copy.
“Working with Best Studio was hands down one of the most pivotal moments in Sugardoh’s journey. They took our homegrown, grassroots brand and turned it into a visually compelling, retail-ready powerhouse—without losing an ounce of the personality that made us special. The process was smooth, creative, and deeply collaborative. Three years later, we’re still using elements they developed daily. I’d recommend them to any founder ready to take their brand to the next level.”

“Working with Best Studio was truly a wonderful experience. I’ve had the pleasure of collaborating with Mariko, Sami, and their team on two important projects, including the recent rebrand of my communications agency. Camille also joined us for this project, and all I can say is WOW. The team is creative, attentive, thoughtful, precise, and genuinely enjoyable to work with. They’ve crafted a striking new brand identity for my business that fills me with pride and confidence, and is a true reflection of my brand. I wholeheartedly recommend them to anyone needing creative support. If you want the best, you have to work with Best Studio!”

“To say BEST Studio is the best is an understatement. One of the main things that we loved about working with the team was the process itself. The team really listens. Going through it and answering their questions made us think deeply about what we actually wanted. We knew we were going to get something we loved but what we ended up with felt so personal, true to who we are. It’s as if someone read our diary. We cannot wait to work with Best again. (And again!)”

“We’ve worked with Best for 6 years and have enjoyed every moment of it! The team is great at listening to our needs and interpreting that into designs that stand out on the shelf and get across the story we’re trying to tell. They’re small team makes them nimble and quick. I know that when I need something that looks great but on a tight timeline, Best will be able to turn it around for me. But Best of all, they’re great people who truly care.”

Our Story
We are a small studio with bold ideas, championing businesses big and small.
Best was founded in 2018 by designers Mariko Whitley and Sami Holt. Disheartened by big agency thinking that often abandoned bold ideas for safer options and easy outcomes, Sami and Mariko decided to create a studio where risk would be rewarded and safe would be a dirty word. Case in point: in a male-dominated industry, the duo set out to start one of the few female-owned design studios in North America. Today, they’re making cool shit for startups, businesses big and small, and brands who don’t care to copy. Best remains entirely female-owned and operated.
Our Approach
At Best Studio, we bring a unique blend of creativity, intuition, and expertise to every project. We go beyond aesthetics to craft designs with longevity, competitive edge, and lasting customer loyalty. Our approach merges consumer insights with bold creativity, ensuring every packaging solution not only resonates today but stands the test of time.
Select Clients
- Endless West
- Xwing
- Beedie Living
- Rize
- Shape Properties
- Central City Brewing
- Steel & Oak
- Please Beverage Co.
- Wesgroup
- Vancouver Coastal Health
- Thomakis
- Sugardoh
- Spicers
- Prime Roots
- Polygon
- Glenmore Custom Print & Packaging
- Nook
- Milk Creative Communications
- Metalab
- Mala the Brand
- Luna Nectar
- Joy Days
- June on Cambie
- Capilano University
- Fresh Prep
- Canada Lands Company
Team






Services
Branding, Print and Packaging, Art Direction, Digital Design, Environmental Design, Typography, and Copywriting.
Logo & Wordmarks, Brand Strategy, Brand System, Packaging, Stationery, Editorial Design, Annual Report, Brochure Design, Custom Fonts, Custom Wordmarks, Lettering, Photography, Illustration, Renderings, Web Design & Development, Social Media Creative, 3D Packaging Renderings, Naming, Brand Messaging, Taglines & Body Copy, Signage & Wayfinding, Presentation Centres, Hoarding
Testimonials

“Working with Best Studio was hands down one of the most pivotal moments in Sugardoh’s journey. They took our homegrown, grassroots brand and turned it into a visually compelling, retail-ready powerhouse—without losing an ounce of the personality that made us special. The process was smooth, creative, and deeply collaborative. Three years later, we’re still using elements they developed daily. I’d recommend them to any founder ready to take their brand to the next level.”

“Working with Best Studio was truly a wonderful experience. I’ve had the pleasure of collaborating with Mariko, Sami, and their team on two important projects, including the recent rebrand of my communications agency. Camille also joined us for this project, and all I can say is WOW. The team is creative, attentive, thoughtful, precise, and genuinely enjoyable to work with. They’ve crafted a striking new brand identity for my business that fills me with pride and confidence, and is a true reflection of my brand. I wholeheartedly recommend them to anyone needing creative support. If you want the best, you have to work with Best Studio!”

“To say BEST Studio is the best is an understatement. One of the main things that we loved about working with the team was the process itself. The team really listens. Going through it and answering their questions made us think deeply about what we actually wanted. We knew we were going to get something we loved but what we ended up with felt so personal, true to who we are. It’s as if someone read our diary. We cannot wait to work with Best again. (And again!)”

“We’ve worked with Best for 6 years and have enjoyed every moment of it! The team is great at listening to our needs and interpreting that into designs that stand out on the shelf and get across the story we’re trying to tell. They’re small team makes them nimble and quick. I know that when I need something that looks great but on a tight timeline, Best will be able to turn it around for me. But Best of all, they’re great people who truly care.”



