Non-alcoholic beer Street Legal recently partnered with Best Studio for a brand identity update that plays on the theme of a shifty burglar sneakily lurking, just waiting to pull off a heist.
The series of illustrations tells a delightful story that plays on the “street legal” theme of NA beer. Sure, the beer’s alcohol-free nature technically makes it “street legal,” but Best’s riff on the brand name is a refreshing new take for the craft category, even in the more niche alcohol-free space.
