Forbidden Vancouver

Forbidden Vancouver offers a variety of walking tours that highlight Vancouver’s secret past. Peek beneath Vancouver’s sparkling surface to uncover a hidden history of dark crime, outrageous intrigue, and filthy scandal. With their expert guides, you can roam the streets in these one-of-a-kind walking tours, and hear the scintillating stories of Vancouver’s deepest secrets.

Challenge

To create a brand that is approachable to a wide range of target markets, from young couples to senior tourists. The overarching brand had to include sub-branded tours that were individually unique but fit within the system.

Solution

We created a system that blends vintage imagery and bold typography for a look that feels new and fresh. Each tour has a unique icon and wordmark as well as supporting imagery. When seen together and/or individually, all parts within the FBV brand feel like a cohesive unit.

Services

  • Digital
  • Illustration
  • Rebrand

Credits

    Created in Collaboration with Toolbox Design