Best Studio

In 2024, Fresh Prep stirred up something delicious by acquiring Cook it—a Montreal-based meal kit company celebrated for its local sourcing and culinary creativity. Best was tasked with designing a rebrand that would simultaneously be embraced by the existing Cook It audience while engaging Fresh Prep’s new customers. Wanting the design to be as fresh as the ingredients themselves, we created stackable illustrations inspired by the zero-waste meal kits, playful produce sticker–style callouts, and a refreshed palette that stayed true to the brand while introducing seasonal pops of colour. The photography brought it all to life, capturing the cozy, candid moments that make home cooking joyful, inviting, and unmistakably Fresh Prep.