Best Studio

To reach and connect with customers during Covid, Tap Restaurant launched The Lasagne Club – a “secret” members-only program that delivered delicious lasagne and wine to their door. Best was tapped to create a brand identity that spoke to the fun and “underground” nature of the program. We created a sleek, speakeasy-inspired brand featuring a rich yet moody color palette and a series of illustrations by Ashley Visvanathan. The series was based on the idea of a “blind tiger”, a term that originated during the Prohibition era when establishments would sneakily sell liquor and display some sort of animal, like a tiger, to signal patrons.