Simples
Simples
Big comfort for little feet.
Best was tasked with creating a playful brand for Simples — a company with a straight-forward mission: make better shoes for busy lives.
An energetic palette, a care-free cloud mascot, and a swooping mark that speaks to the adventure of children all come together to create an identity that embodies exploration, comfort, and play.
Services:
Brand Identity, Illustration, Motion Design, Package Design
