SouthSide was born from the desire to create a premium, all-natural, low-calorie cocktail in a can. They've reimagined and redefined the classic Vodka Soda with triple distilled vodka and none of the buzzkills. No sugar or sweeteners, no artificial ingredients, no unnecessary calories. Just a refreshing take on a classic cocktail.
Create a brand for a new ready-to-drink cocktail in an already saturated market. Speak to an outdoor and active audience in a unique and compelling way.
We took a small craft brand and gave it a big personality and a style that stands out. The result was a brand identity that disrupted the market and stood out on the shelves. We spoke to the brand's love of the outdoors and adventure through cheeky and free- spirited illustration and language.