Best Studio

SouthSide was born from the desire to create a premium, all-natural, low-calorie cocktail in a can. They’ve reimagined and redefined the classic Vodka Soda with triple distilled vodka and none of the buzzkills. No sugar or sweeteners, no artificial ingredients, no unnecessary calories. Just a refreshing take on a classic cocktail. Our job was to create a brand for a new ready-to-drink cocktail in an already saturated market and speak to people in a new and compelling way. We took a small craft brand and gave it a big personality and a style to match. The result was a brand identity that disrupted the market and stood out on the shelves. We spoke to the brand’s love of the outdoors and adventure through cheeky language and free-spirited illustrations.