Street Legal
Street Legal
It’s beer so good, it almost feels like a crime.
Central City Brewing came to us wanting to overhaul their existing brand of dealcoholized beer, Street Legal. Our mission: create brand packaging with personality that clearly communities the product, while preserving the love of craft brewing. Steering clear of the bland branding associated with non-alcoholic beer & spirits, we answered the challenge by creating an identity that was fun, bold, and unapologetically alcohol-free.
Services:
Brand Identity, Illustration, Motion Design, Packaging Design, Rebrand
The logo was inspired by street signs and a signature mascot was created to help bring each SKU to life. Each of the four cans featured illustrations depicting scenario of harmless “street legal” mischief, along with some hidden elements, including the signature of Central City’s Head Brewer.
