Sugardoh
Sugardoh
A gentle and natural alternative to waxing.
Sugardoh first approached us for a rebrand and new packaging. As a newer product in the beauty/grooming space, we knew we had to do something different that would stand out on the shelves. The result? An eye-catching packaging system that was scalable over a multitude of different product shapes and sizes. Inspired by Sugardoh’s texture when applied, we created a custom typeface and accompanying illustrations evoking a playful edge. This sweet alternative to hair removal started as a small startup from the founder’s kitchen and is now sold in all 1300 Ulta locations across the US.
Services:
We imagined a custom hand-drawn typeface that bends and folds in the same way you apply your sugaring paste.
Before the rebrand, Sugardoh had a small footprint in one Urban Outfitters location. After the rebrand, they’ve expanded into over 300 Ulta Beauty stores nationwide and were featured on Dragon’s Den.
