The Oaks

Three thoughtfully designed buildings, each six storeys high, warmly welcome you home to The Oaks. Contemporary West Coast architecture that feels modern yet approachable is surrounded by lush, private greenspace. Family-friendly 1, 2 and 3 bedroom homes with high ceilings, spacious floorplans, and serene, bright interiors create an authentic sense of home within the city.

Challenge

Create a brand identity that communicates a real sense of community surrounded by lush greenery. As well as stand out in a saturated market, it had to appeal to families as an affordable place to put down roots and grow.

Solution

We created an identity that feels modern but inviting, using a colour palette that gives a sense of The Oaks' green oasis. A series of oak leaf illustrations helps communicate a sense of nostalgia while at the same time relating to the name and the idea of "growth". The copy is warm and inviting to further emphasize the welcoming nature of this new neighbourhood.

Services

  • Brand Identity
  • Print
  • Environmental

Credits

    Created in Collaboration with Toolbox Design